Simply being informed about an employer does not guarantee a successful interview unless you use that information eﬀectively. Knowledge of the employer is only helpful if you know how to incorporate that information into the interview.
Employers are looking for someone with a real interest in their organizations. Conducting research, in advance of the interview, will set you apart from other candidates.
Here are a few ways you can incorporate research into your interview.
- Relate your skills to those needed for the position.
- Share transferable skills like communications, writing, computer knowledge, etc.
- Illustrate how you can help the employer be more competitive.
- Request information only on topics of which you're truly interested.
- Ask questions that encourage the employer to expand on information from the literature.
The information you gather about employers will strengthen your position and help you make a positive ﬁrst impression in an interview.
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