Tru Pettigrew


Tru is a devoted family man and an accomplished business leader. His love for his family and his passion to serve are what fuels him each day. He is also an award winning marketing executive, inspirational speaker and successful entrepreneur.

Tru’s expertise includes co-founding qualitative research agency Y-Access, and multicultural marketing businesses Alloy Access and Octagon Access. Both Y-Access and Alloy Access were both acquired by larger publicly traded companies.

He is currently the founder and CEO of Tru Access, which is a leading Millennial Insights and Empowerment organization and the Chief Strategic Officer of VITAL World Wide, which is one of the county's top Millennial Marketing agencies.

Tru has been featured in such prominent publications as The New York Times, USA Today, The Boston Globe and Fortune Magazine for his marketing expertise.

Some of the brands for which Tru has developed successful and award winning campaigns include Adidas, Reebok, Nike, Timberland, Jansport, Robert Wood Johnson Foundation, Moet-Hennessy, Heineken, The Home Depot and State Farm.

Workshop Topics

  • GPS to Purpose: Combining Your Gifts and Passions to Provide a Service
  • Be. Believe. Become: 3 Steps to Achieving a Holistic Life of Love & Happiness
  • Don’t Confuse Equality with Sameness: 3 Key Lessons on Leveraging The Power of Diversity
  • Leveraging Your Greatest Leadership Attribute: Learning to Lead With Love

Check out Tru's Millennials Revealed Book Tour


Tru's Connections



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